Email & SMS Marketing for Brands That Want to Win
Without big agency BS, empty promises, or inflated invoices...
"We're super happy with Pareto. We have fun together, strategy to launch is smooth, they’ve got genius ideas, and email overall is crushing it for us. It’s usually 45% or more of our revenue… Couldn't recommend them highly enough."
-Edrick Tanahan | VP of Binoid CBD
"We're super happy with Pareto. We have fun together, strategy to launch is smooth, they’ve got genius ideas, and email overall is crushing it for us. It’s usually 45% or more of our revenue… Couldn't recommend them highly enough."
-Edrick Tanahan | VP of Binoid CBD
$73M
Tracked Revenue
13X
Average ROI
30%
Average % of Revenue
$73M
Tracked Revenue
13X
Average ROI
30%+
Average % of Revenue
Not everything that glitters is gold...
Having served 60+ brands (in every niche and level) we’ve learned what actually works in Email & SMS marketing, and what’s just expensive nonsense.
By cutting the fluff and focusing on data-backed strategies, we’re able to:
Drive best-in-class results (10X+ ROI, 30%+ of overall revenue *on average)
Do it quickly and with minimal back-and-forth (saving you time for what matters)
Leave bloated agency fees in the dust (think $5,000-$10,000+ per month)
If you're here, it's because you know the deal...
Most agencies get you hooked on inflated promises, whisper sweet nothings about iOS-this & LTV-that, then send it all home with a right hook for $5,000-$10,000 per month (justified by a cool logo & a long list of sh*t you don't need).
Not at Pareto.
Yes, we'll tell you what you might be leaving on the table. (And yes, we, too have a cool logo).
But we'll also tell you if what you have is working. And we'll give you a dummy-proof game plan you could easily implement without us.
From there (if we jive) we focus on one thing, and one thing only:
Building an email (and SMS) program that drives big results, without the expensive fluff.
Let’s put it this way…
Our average client gets the same (or better) results as they would at a big agency, and saves $1,500+ per month on fees (stacked over 6 months, that’s $9,000 saved on fees for the same *or better results)
Speaking of average clients... our average clients...
Surpass 20% overall revenue from Email alone within 3 months
See a 10X ROI within 3 months
Reduce their remarking spend by 10%+, while increasing customer LTV by 8%+
These are our average clients… we have clients routinely see 40%+ revenue, 15X+ ROI, 15-20% reduced RMKTG costs, 20%+ increase in LTV (from email alone)
So... what exactly do we do?
We build beautifully-branded email flows that generate 15%+ of overall revenue (on auto), and precision-oriented campaigns that keep your list engaged, buying, and foaming at the mouth for more.
SMS
SMS is as personal as it gets when it comes to marketing. Which means it's extremely effective, but only if done tastefully. We focus on building a customer-focused experience across SMS flows and campaigns (and boy, is it tasty).
Retention
It costs 5X more to acquire a new customer than it does to keep a current one. We build loyalty, referral, and VIP tier programs to keep your most loyal customers coming back for more (and bringing friends along, too).
Pop quiz! (Since you haven't clicked anything yet)...
Pretty much everyone knows about Browse Abandon and Abandon Cart... but do you know about a 3rd flow (that beats them both)?
Any agency can run a promo or product launch, but do they know the one campaign that can increase ongoing open rates by 15%+ and 2X your social media following?
There's a secret style of email campaign that's been shown to have 60%+ open rates, and generates twice the revenue of even the best sale emails... do you know what it is?
Pop quiz! (Since you haven't clicked anything yet)...
Pretty much everyone knows about Browse Abandon and Abandon Cart... but do you know about a 3rd flow (that beats them both)?
Any agency can run a promo or product launch, but do they know the one campaign that can increase ongoing open rates by 15%+ and 2X your social media following?
There's a secret style of email campaign that's been shown to have 60%+ open rates, and generates twice the revenue of even the best sale emails... do you know what it is?
Social Media Management
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Keaton Gaibler
Pareto Media was founded by Keaton Gaibler, a veteran e-mail & SMS marketer of 8 years.
Keaton began his marketing career as a copywriter, where he learned the art of brand poetry & persuasive writing.
From copywriter, he would move up to Funnel Marketing Strategist for a top-ranked agency. Then, onto Manager, then Senior Manager at his second top-ranked agency.
Having served 60+ brands throughout his tenure, Keaton caught onto something…
Most of the brands saw their best results from just 6 emails per month, and from a handful of automations.
Yet, they continued to pay exorbitant agency fees, with the promise of measly, incremental gains.
Knowing this, Keaton decided create a service that would bridge that gap—Pareto Media.